Words can be a certain kind of art form and if you use the correct ones, you’ll achieve greatness in all that you write. There are specific words that will increase engagement and entice a larger audience. Of course, different motivating words and phrases work better in different situations so it’s up to you to figure out what works best for you.
Many words are used differently to achieve different outcomes but power words are used most regularly by a larger group of people in order to provoke strong feelings from the audience. These power words increase engagement with your text and content so you are able to convey the message that you desire.

The 15 Most Engaging Words

We’ve put together a list of the top 15 words just for your benefit based on the science of copywriting, the psychology of headlines and ideas from other well recognised blogs that look at words and copywriting. Use any of these words and you’ll keep your audience constantly engaged.

1. You

Create a relationship with your audience and directly speak with them, you’re speaking to the customer and about the customer. Anytime you’re using ‘we’ or ‘I’ think about whether it can be substituted for ‘you’. You is still number one after all these years, and with good reason. YOU is the most powerful word in advertising for a reason – it’s personal. Most Powerful Words.

2. Free

Everyone loves a freebie so this captures anyone’s attention.

3. New

Let your audience believe they can get something that nobody has. This is usually seen in the just as effective phrase ‘new and improved’ as everybody is desperate to have the best.

4. Love

Play on their emotions. Don’t just give your audience something they’ll like – give them a product they’ll love.

5. Now

People want things to happen now not later, so make sure they know that you can deliver immediately.

6. Results

Your audience wants to see the best results, therefore it’s important they know they will see this from the off.

7. Proven

Everyone needs a little reassurance and if something is proven, you’re going to give it a go aren’t you. What’s the worst that could happen?

8. Because

Give your audience a reason to take action.

9. Instantly

This is persuasive as well as engaging. Similar to now, people want things instantly. Why do you think Netflix set up a streaming service instead of simply sending films in the post? People. Want. Instant.

10. Discover

Who isn’t curious these days? Everybody wants to discover something new and exciting and this will make you appear like you have something with supreme benefits.

11. Easy

Or any variation of this word. People want simplicity and ease so give them that.

12. Exclusive

What do you have that’s unique and different to everyone else that you can offer? Give your audience something that nobody else can.

13. Opportunity

Give your audience the opportunity to reach their own all important goal.

14. Fast

Keep what you do speedy and you’ll never lose the interest of your audience.

15. Don’t

This is a quick attention grabber and stops people in their tracks.

However, along with your engaging words, you do need others that have different meanings and messages. Words are used for different reasons, whether it’s engaging, entertaining or informing. Some words will highlight different things or encourage actions.

For example, words that encourage community would be:

  1. Join
  2. Become a member
  3. Come along

Likewise there are words that are more persuasive than others. The 5 most persuasive words in the English language according to Bufferapp’s blog are:

  1. You
  2. Free
  3. Because
  4. Instantly
  5. New
Some words will work better for business. ‘Increase’ is a must for any B2B (business-to-business) content that you are writing. B2B is the exchange of products, services or information between businesses, rather than between businesses and consumers. If you know what needs to be included in your copy, then you’re sorted. Keep in mind what you’re writing and who you’re writing for.
The key to success is to combine these words into phrases that trigger buying behaviour. For example: ‘Get real results instantly – 100% money-back guarantee – act now!’ Keep your copy short and sweet, play on emotional triggers with these words and phrases, and you’ll increase your conversion and response rates. Magic marketing words.
Remember the pen is mightier than the sword and choosing the right words will bring might anything you write. You’ll be able to use the correct words to convey any message that you wish.

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